Appellon:
Customer Discovery, Marketing Strategy, Lead generation

About Appellon

Based in Australia, Appellon is a global, scalable B2B platform that drives the employees’ behaviors to improve individual self-worth while accelerating goal achievement and connection to organizational goals.

The challenge

Appellon is continuously evolving. And growing the business meant facing a range of challenges that demand different solutions. 

Appellon asked us to help, and we kicked off the project with three main objectives:
– transitioning from a B2B model to SaaS model
– entering the attractive US market
– Boosting lead generation

The solution

Instead of putting all eggs in one basket, we built a process for rapid experimentation with marketing strategies and tools. First, we designed the customer development model that had
included customer discovery, customer validation, customer creation, and business building.

Then we worked on the B2B marketing strategy while creating the B2B marketing and communication plan. Finally, our solution focused on the marketing execution that would boost Appellon’s growth and lead generation.

Here’s the process we used:
– Deep understanding
– Experimentation
– Scaling

www.appellon.com