BTS:
Brand Strategy, Visual Identity, & Positioning

About the client

BTS is a technology solution provider for medium and large size organizations worldwide.

The challenge

In 2008, BTS was a new player in the competitive information technology sector in Eastern Europe- and needed a powerful brand strategy and visual identity, online presence to enter the market.

BTS required a brand identity and online presence that would bring their brand to life and also make it appealing to both medium and large sized organizations. A brand identity that would differentiate their offerings while emphasizing their unique positioning: creating long-term value through cutting-edge technologies. And a website to reflect their values, services, and serve as a lead generation channel.

Working with BTS, we ideated and developed visual concepts that would form the new brand identity and then applied same across all key elements and collateral required for the business. This was delivered as visual material in a final and applied flat art format using the Brand Guidelines Manual.

The solution

For BTS website, we developed a 360 degrees solution that has a clear visitor paths for potential clients with an easy to navigate menu and enhanced user experience. The main menu helps users locate relevant information, and the navigation is easy after we grouped the content into a clean architecture.

URL: www.bts.md