Smart Glass:
Cold Email Outreach

We leveraged our cold outreach expertise to reach out to 2,500 prospects and send a total of 7,000 emails per week – amounting to 28,000 emails every month. This allowed us to quickly and effectively reach out to a large number of potential customers, spreading the word about Smart Glass and its innovative products.

Client information & objectives:

As a leading company in the field of Smart Glass Technology, Smart Glass manufactures its products in the US and offers one-stop-shop solutions, including consultation, manufacture, logistics, installation, and service. The company is also known for the great projects it has undertaken, especially in the field of healthcare, having served hospitals like Halton Healthcare, Mount Sinai Kravis Children’s Hospital, and more. 

Smart Glass is an ambitious company that aims to get its products known by every decision maker of large construction firms in the US and close deals with them. We were ready for this interesting challenge, as we had the tools and skills to create and execute effective cold outreach campaigns for Smart Glass!

Our main objectives were:

• Promote Smart Glass as a reliable and innovative solution for cutting-edge glass and window options in the contracting and healthcare industry in the USA.
• Educate decision-makers on the benefits of Smart Glass and how it can best suit their clients’ needs.
• Increase brand recognition and awareness of Smart Glass, positioning the company as a trusted leader in the industry.
• Establish strong relationships with contractors and healthcare contractors, fostering long-term partnerships.
• Sign up contracts that are not immediately interested in the product in the corporate newsletter, so that they can consider the company for their future products.

Actions: 

To successfully launch a cold outreach campaign, several essential components are required.

1. Mailbox & Domain Setup:

At the outset, we ensured we had the necessary domains and mailboxes set up to establish a professional presence. We bought both of them from reputable vendors, and meticulously set them up, ensuring that all the proper protocols and signatures are in place (SPF, DKIM, DMARK, and more) to empower our campaigns with great deliverability.

2. Email Warm-Up and Gradual Scale:

After setting up our domain and mailboxes and with high deliverability being our utmost goal at that moment, we started to warm up the mailboxes for a few weeks before started sending emails. Then, once we were ready to start reaching out, we started with only a few emails per week and gradually scaled to our full capacity. Those steps ensured that our emails were not ending up in prospects’ spam folders and that we maintained a good mailbox “health”, allowing us to use the mailboxes without interruption for long periods of time. 

3. Content:

To create persuasive, personalized, but also valuable messages that resonate with our buyer persona needs, we performed the following actions:

• Our client completed a comprehensive brief, providing us with insights about the product & buyer persona.
• Armed with this knowledge, we have performed our own research and identified the key burning issues, the goals, the “language”, and other important information about the buyer persona. 
• Armed with this knowledge, we created hyper-personalized emails that also included case studies and other educational materials that made our prospects correlate with the problem we were presenting and looking forward to applying the solutions were suggesting.

4. A/b testing:

We conducted meticulous A/B testing on various aspects of our outreach campaign, including subject lines, calls-to-action (CTAs), images, PDFs and other materials, email templates, and messaging. By analyzing data and metrics, we were able to refine and improve our outreach efforts continuously, ultimately yielding the best possible results in terms of response & lead rates, and engagement.

5. Lead handling:

In an effort to allow our client to receive all leads on time and be able to respond to them in the most efficient way, we developed a system that gathers all the leads of all the mailboxes we were using into a single email address, accessible by the client. There, the Smart Glass team would be able to receive all leads exactly when they occurred and effectively nurture them.

6. Reporting:

We created a custom spreadsheet, as well as Google Analytics reports and explorations to allow our client to view in real-time data that concern the outreach, as well as what actions outreach prospects perform on their website.

7. Verdict:

By utilizing effective tools, processes, and platforms, we streamlined our outreach efforts, as well as the reporting and lead nurturing procedures. Our actions enabled us to efficiently manage and track our email campaigns, monitor responses, and analyze data to optimize our strategies. 

Final takeaways:

At the beginning of our collaboration, our primary mission was clear: to generate widespread awareness for our client through strategic and proactive cold outreach campaigns.

Let’s reflect on the milestones achieved and the foundation we’ve laid for Smart Glass to thrive in the competitive market of privacy glass. During our collaboration:

• The average open rate of all our campaigns and emails was an unprecedented 72.5%
• Our average reply rate was 4% which is a great number, given the amount of emails that we sent
• Our click-through rate was 14.55%, resulting in a great number of website visitors
• Finally, not only did we manage to generate awareness for Smart Glass, but 1.3% of the prospects we reached out to convert into leads, resulting in increasing our customer’s client base.

While executing the project, we were handling numerous domains and mailboxes in a professional way, keeping the bounce score low and the deliverability score high.

In conclusion, we achieved our goals by generating interest and leads. Throughout this journey, we’ve opened doors to exciting opportunities, connected with potential partners, and engaged with a diverse range of prospects.