What is digital marketing? In layman’s terms, it’s marketing using online and internet tools, which includes mobile apps and platforms.
The purpose of digital marketing
is to build online sales funnels to:
- Channel potential customers to your website,
- Filter out high-quality leads, and
- Convert those leads into paying customers
In parallel with our organically-driven marketing approach, we focus on inbound marketing—where interest and traffic are earned based on trust and relevant content, over outbound marketing—where a more intrusive approach is used to attract the customer’s attention, primarily through paid advertisements.
There are situations where a combination of inbound and outbound marketing tactics are deemed necessary, depending on the nature of your business, product USPs, market maturity, and business goals.
Our digital marketing services include the following:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Marketing
- Content Marketing (Blogging, Website Copywriting, Ebooks, Whitepapers, Email Marketing, Webinars)
- Social Media Marketing
- Website Design A/B Testing
- Landing Page Strategy
- Link Building/Earning
Looking for advice on the best way to grow your business online?
Get in touch! We look forward to helping your brand achieve its full digital potential.